Intern Spotlight: Maria Hernandez

Name: Maria Hernandez Department: Creative Hometown: Dallas, Texas School & Year: University of Texas at Arlington, Senior Major: Visual Communications Favorite dog breed: Poodle What’s your dream job? Video game streamer. What’s the most interesting thing about you that we wouldn’t learn from your resume alone? I used to do glassblowing! Who would play you

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Life’s a Classroom: 3 Things to Know When Starting Your First Advertising Job

You’ve studied your whole life to pass the tests, quizzes and homework. You’ve cried tears over group projects and last-minute papers, and now you’re a college graduate with your first real job. Here are three things to know when walking into your new classroom – the advertising agency world. You’re there to help your team.

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Your Pagespeed Insights Score Is Bad, and Why That’s OK

Recently, Google announced they are now factoring pagespeed scores into search rankings. With this, Google’s own pagespeed tool, Pagespeed Insights has been in the forefront. There is logic here; afterall, Google’s results with pagespeed must surely factor in their own pagespeed tool. However, back in November, Pagespeed Insights backend was torn out and replaced with a tool called

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4 Social Media Secrets to Set You Apart in 2019

Written by: Hannah Lacamp & Maddie Thannum Each new year brings new trends (and challenges) to the ever-changing world of social media. Although it’s important to stay on top of the latest features and functions, sometimes it seems impossible to keep up. Lucky for you, our social media team pulled together four social media secrets

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Websites: A Pet Goldfish, Not a Pet Rock

There’s a common misconception that websites are like pet rocks – once you get it, the “work” is done, and it doesn’t need food or water to continue or flourish. At PAVLOV, we like to refer to websites as pet goldfish – something that needs TLC and ongoing nourishment in order to thrive and perform.

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Organic Social Isn’t Dead.

You’ve heard it at every digital summit, convention or luncheon. You’ve read it in every advertising publication. “Organic social is dead.” While paid social should be an essential part of every brand’s marketing mix, it doesn’t mean social media managers should bury their organic efforts just yet. At PAVLOV, we recognize the important role organic

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Love Thy Client, Love Thyself – 5 Tips to Providing Top-Notch Client Service

Similar to being in a relationship, client service requires a certain level of love and attention to ensure a healthy and thriving partnership and a positive experience for all. Here are five (5) tips to making sure you stay on top of your client A-game:  Never. Stop. Courting.: Whether the client has been with the agency

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Food for Thought: 5 Ways to Promote Your Restaurant on Social Media

Nothing connects friends, communities, or even strangers together quite the way that food or social media do. Both are continually evolving and influencing new ideas, making it essential for restaurants to utilize social and take advantage of the power that these two driving forces have. Here are 5 helpful ways to take your restaurant’s social

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