Intern Spotlight: Grace Quattrucci

Name: Grace Quattrucci Department: Public Relations and Social Media Hometown: Narragansett, Rhode Island School & Year: Senior at TCU Major: Communication Studies Favorite dog breed: Dachshund (I’ve never had one) What’s your dream job? I would love to be a Public Relations Manager at a big magazine company. What’s the most interesting thing about you

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PAVLOV’S Picks: Fort Worth’s Top 5 Funky Finds

There’s a reason why Fort Worth’s called “Funkytown.” With an array of locally owned restaurants, bars, breweries, retailers and music venues, there’s an endless amount of faces and places that make our city truly unique. In honor of National Get Funky Day, we’ve compiled a list of our favorite “funky” finds in Fort Worth. 1.

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PAVLOV PR Helps Fort Worth Country Day Falcons “Fly Higher”

When client, FWCD School, took wing to help its local community with support and a donation of 230 medical goggles, aprons, face shields and gloves to Texas Health Southwest Fort Worth, PAVLOV’s PR team helped to spread the good news. The feel-good news was shared through quick-turn media relations to secure placements with Fort Worth Business Press and KXAS-TV

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Preparing Your Business for a Post-Pandemic World

Cowritten by: Casey Kelm It’s one of the biggest questions facing business owners and advertising professionals right now. And, quite frankly, no one knows the answer just yet – how will COVID-19 impact businesses in the future? While we know that consumer behavior is constantly changing, this global pandemic will definitely have a lasting effect

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Why Website Usability Testing Is A MUST!

Websites are more than just a place to display information, they are critical operation tools essential to business, especially as higher percentages of consumers increasingly rely on the internet for their daily lives. With today’s environment stretching everyone’s attention span to its limits, it is imperative for companies to ensure that their websites are operating

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Common Writing Errors & AP Style Rules To Know

Having practiced PR for 15+ years and writing “semi-professionally” for over 20, I consider myself somewhat as an AP Style guru and writing snob. Clients, colleagues, interns, friends and family frequently turn to me for grammar and writing advice, and so below is my “cheat-sheet” highlighting the most common mistakes I see and grammar rules

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Selective Scrolling: Why Engaging Content Is More Important Now Than Ever

How often are you guilty of aimlessly scrolling through Facebook, Twitter or Instagram, without giving a second thought to any of the content passing across your screen? With attention spans at an all-time low, there’s a new phenomenon rapidly rising throughout the digital world – here at PAVLOV, we refer to it as “selective scrolling.”

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5 Social Media Trends To Keep On Your Radar In 2020

New year, new trends. The social media landscape is constantly changing and 2020 will be no exception. Check out PAVLOV’s five social media predictions to keep on your radar in the new year: 1. Say goodbye to likes! It’s no secret that Instagram will soon be taking away likes in an effort to improve mental

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