According to e-Marketer, consumer e-commerce spending within the US is expected to increase by 16.2% during the 2018 holiday season. Due to an overall positive economic status within the nation with a 3% GDP growth, and increased e-commerce spending so far in 2018, users are expected to spend more liberally over the shopping season compared to
As past chairman of APTA’s marketing and communications committee, and current member of its Transportation Cooperative Research Program J-01 Dissemination Panel, I was intrigued by findings published in the TCRP Research Report 201: Understanding Changes in Demographics, Preferences, and Markets for Public Transportation. The most interesting to me was the assertion that, when it comes
We all know change is inevitable. As a digital marketer, this couldn’t be truer. No day is the same as this digital world is ever-changing and technology is constantly progressing. So, let us fill you in on the digital buzz. Gutenberg is Coming WordPress, the content management system that many websites are built on, is
Our PR / Social Media team earned statewide braggin’ rights at the Texas Festivals & Events Association’s 2018 KALIFF Zenith Awards. PAVLOV took home the Gold for Best Social Media Site and Best Social Media Campaign, selected from more than 50 entries from events and festivals across the Lone Star State. A big shout-out and thanks goes
Written by: Hannah Leitner, Copywriter Intern January 2018 marked the beginning of my internship at PAVLOV; it also marked the beginning of my formal copywriting experience. My time at PAVLOV helped me learn some of the ins-and-outs of copywriting and the importance of strategy in all effective advertising. But probably the most valuable skill it
With spring in full swing, PAVLOVians and Texans alike are looking forward to one of our favorite holidays – Cinco de Mayo (who doesn’t love a day full of margaritas and Mexican cuisine?). After a long week at the office, you can be sure to find us sipping on our favorite margaritas at some of
You never know what a Fort Worth winter will have in store, but after this year’s mess of rain and cold, PAVLOVians are looking forward to a warm and laid-back spring. This short gap of pleasant weather pairs perfectly with your favorite sunglasses and a patio. It’s also the perfect time to slip away to
In a recent article published by Google, personalized search continues to become more prominent as people increasingly turn to search engines for personal advice and recommendations. Check out our blog post about how the rise in voice search plays an important role in this. It’s a shift in how people are searching to find answers to things they’ve been
When Mexico’s top pasta producer fired up its first U.S. facility, it called on PAVLOV’s PR and Social Media team to get the news coverage cooking. The grand opening of the $50mm, state-of-the-art pasta plant was covered by WFAA-Ch 8, KXAS-Ch 5, Univision, the Dallas Morning News, the Fort Worth Star-Telegram, and countless others. PAVLOV’s
Engagement is key to generating organic reach, especially with Facebook’s recent algorithm changes. Businesses must stay up-to-date with social media’s latest trends & features in order to best engage with their customers online. From freshening up your content to creating relevant conversations with your followers, check out PAVLOV’s four tips for generating engagement on social