Intern Spotlight: Brooke Honcharik

Name: Brooke Honcharik Department: Creative Hometown: Riverside, CA School & Year: TCU 2018 Major: MBA, BA Theatre & Film, Television & Digital Media, & BS Graphic Design Favorite dog breed: Labrador What’s your dream job? Working as a Creative Director for Hello Sunshine Productions. What’s the most interesting thing about you that we wouldn’t learn


Purple Passion: 12 Years of Branding TCU Athletics

I’ve worked with some interesting and diverse clients in my career, like rock star Stewart Copeland (of The Police), the atom smashing super-conducting super collider, mega-casino resorts, a famous footwear company and a beloved coffee creamer brand, to name a few – but none more fulfilling than my alma mater, TCU. I vividly remember, while


Why Website Usability Testing Is A MUST!

Websites are more than just a place to display information, they are critical operation tools essential to business, especially as higher percentages of consumers increasingly rely on the internet for their daily lives. With today’s environment stretching everyone’s attention span to its limits, it is imperative for companies to ensure that their websites are operating

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5 Social Media Trends To Keep On Your Radar In 2020

New year, new trends. The social media landscape is constantly changing and 2020 will be no exception. Check out PAVLOV’s five social media predictions to keep on your radar in the new year: 1. Say goodbye to likes! It’s no secret that Instagram will soon be taking away likes in an effort to improve mental

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Intern Spotlight: Savannah Houston

Name: Savannah Houston      Department: PR & Social Media Hometown: Weatherford, Texas  School & Year: University of Texas at Arlington, Senior Major: Public Relations & Advertising Favorite Dog Breed: Corgi What’s your dream job? Working in public relations and/or brand strategy for the beauty & cosmetic industry, ideally in New York City. What’s the most interesting

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PAVLOV’s PR Team & Riscky’s BBQ Get National Facetime on ESPN College GameDay

PAVLOV’s PR team — along with our longtime client, Riscky’s BBQ — got some national facetime on ESPN’s College GameDay when they came to broadcast live from Sundance Square for the first weekend of the 2019 college football season. Riscky’s provided the official “GameDay Tailgate Meal,” so we helped cook-up smoked sausage, chicken, brisket, and pork

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Intern Spotlight: Ricardo Paredes-González

Name: Ricardo Paredes-González Department: Web Development Hometown: Morelia, Michoacan, México School & Year: University of Texas at Arlington, Senior Major: Communication Technology, Translation and Interpretation Favorite Dog Breed: Cane Corso/American Pitbull Terrier (Bullyson) What’s your dream job? To be a sports interpreter and/or a web developer for a major firm or agency. What’s the most

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PR Sizzles For Austin City Taco Co.

PAVLOV’s top-tier, regional press placements have put client Austin City Taco Co. squarely in the “lime”light, helping ACTC to impressive performance in its first six months. To support the opening of the new concept taqueria, team PAVLOV deployed a campaign of social media, influencer marketing and PR/media relations that has earned more than 30+ placements

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