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Google PartnerNot the product, itself, but the name certainly does: Fucking Fabulous. Is someone asleep at the wheel over at Tom Ford? For a brand that has been so carefully cultivated and maintained, like Tom’s beard, this latest product name seems ridiculous and crude. And it is lazy, like when fashion company, French Connection, changed its
Opinion, Scientific Insights Tags: advertising, Branding, Cologne, copywriting, Creative, Marketing, Pavlov Agency, Tom FordPAVLOV knows that if you want to dominate the competition (and the newsfeed), you need a strong content strategy. That’s why we sent our social media leads, Hannah Lacamp and Gunnar Wilbert, to the “Everything: Content and Social” conference (powered by Digital Summit), where they were exposed to the key players in the industry on
Scientific Insights Tags: advertising, Conference, Content Marketing, Content Strategy, Digital Marketing, Digital Summit, Marketing, Owned Media, Paid Media, Pavlov Agency, Professional Development, Social Media Marketing, Social Media StrategySure, we netted a Silver National ADDY Award for our creative campaign for TCU Women’s Basketball, but we’re just as proud of what we helped the program accomplish. It started out with a pledge: “We are athletes of the highest caliber. No one sweats more. No one pushes harder. Nobody grinds quite like us. We
Highlights, Scientific Insights Tags: ADDYs, advertising, American Advertising Federation, Award, copywriting, Creative, Graphic Design, Marketing, National ADDY Awards, Power of Her, TCU, Texas Christian UniversityAccording to Alexa, Reddit has officially surpassed Facebook as the third most-visited site in the United States, behind Google (#1) and YouTube (#2). Facebook dropped to #4, and Amazon dropped to #5. Reddit is a social platform that works by aggregating content that users post. A user can post a photo, text, or a link
Scientific Insights Tags: advertising, Amazon, Branding, Digital, Digital Marketing, Facebook, Marketing, Pavlov Agency, Reddit, Social Media, Social Media PlatformsWorking in advertising, people often ask what my favorite ad or slogan is. Without hesitation, I say: Superman. You probably know the Superman mantra by heart. “Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings in a single bound!” Superman was marketed that way for decades, and that we
Opinion, Scientific Insights Tags: advertising, Branding, Pavlov Agency, Slogan, Superman, Thought LeaderNo matter the setting, you can bet politics will be a hot-button topic of conversation. With 2018 being a midterm year, it’s imperative for advertisers to have these conversations if they want to keep their clients in the race. Like most advertisers, candidates will spend tons of money while on the campaign trail. Just how much
Scientific Insights Tags: advertising, Election, Media Analysis, Media Plan, Media Planning, Pavlov AgencyWritten by: Hannah Leitner, Copywriter Intern January 2018 marked the beginning of my internship at PAVLOV; it also marked the beginning of my formal copywriting experience. My time at PAVLOV helped me learn some of the ins-and-outs of copywriting and the importance of strategy in all effective advertising. But probably the most valuable skill it
Scientific Insights, Uncategorized Tags: #PavlovAgency, advertising, Adweek, Agency Life, Branding, Brands, copywriting, Creative, Current Trends, MarketingOne of the reasons I love our city is Fort Worth’s annual MAIN ST. Fort Worth Arts Festival. Not just because it is our client (and official sponsor of spring fever patio partying…I’m talking to you Bird Café), but because it’s a righteous four days of world-class visual and performing arts. Which brings me to
Opinion, Scientific Insights Tags: Allen Wallach, Bird Cafe, Cali Hobgood, Downtown Fort Worth, Downtown Fort Worth Inc., MAIN ST. Arts Festival, MAIN ST. Fort Worth Arts Festival, PavlovOne of the biggest concerns companies have with hiring an outside PR or marketing agency is return-on-investment. And in today’s 24/7 digital world, it is more important than ever for agencies and PR professionals to clearly communicate the results of their efforts & the value PR brings to their clients’ bottom-line. Providing clients with a
Scientific Insights Tags: Pavlov Agency, PR Reporting, Public Relations, Public Relations Reporting, Public Relations TrendsAs marketers, perhaps the most important thing we do is put people in the buying mood. And nothing can kill that mood quicker than the cold, hard facts. I’m not alone in my belief. The great ad man, Leo Burnett, put it plainly: “Good advertising does not just circulate information. It penetrates the public mind
Opinion, Scientific Insights Tags: advertising, Creative, Creativity, Marketing, Pavlov Agency