Sink or Swim

One of the reasons I love our city is Fort Worth’s annual MAIN ST. Fort Worth Arts Festival. Not just because it is our client (and official sponsor of spring fever patio partying…I’m talking to you Bird Café), but because it’s a righteous four days of world-class visual and performing arts. Which brings me to this hand-tinted photograph of a life preserver by Cali Hobgood. I bought it in part because of her intriguing study of simple, everyday objects and the story of her childhood water skiing adventures. But I really bought it because it embodies a primal business mandate: sink or swim! I’m going to hang it at PAVLOV as a reminder for all of us, and to assure our clients that we’re here to help them survive and thrive in even the roughest of waters.