One of the reasons I love our city is Fort Worth’s annual MAIN ST. Fort Worth Arts Festival. Not just because it is our client (and official sponsor of spring fever patio partying…I’m talking to you Bird Café), but because it’s a righteous four days of world-class visual and performing arts. Which brings me to
As marketers, perhaps the most important thing we do is put people in the buying mood. And nothing can kill that mood quicker than the cold, hard facts. I’m not alone in my belief. The great ad man, Leo Burnett, put it plainly: “Good advertising does not just circulate information. It penetrates the public mind
Joining a new company as an intern can be intimidating, as it comes with many expectations, both good and bad. In part 1 of the series, “Internship Expectations vs. Realities,” each intern reflected on a few of the expectations they came in with versus the realities they left with. Expectation: The only thing you’ll miss at
Social media has become highly prevalent in our daily lives, and its influence on the public relations industry is impossible to ignore. With the changes that social media has brought about, it is crucial for PR pros to adapt their communication methods. Read more to see five ways that social media has impacted the PR industry.
Instagram-we’ve observed its growth from a small startup to now being the most popular social media platform among Millennials after its billion dollar purchase by Facebook. What started as a recreational photo-sharing app has transformed into a marketing powerhouse, used by many brands as an advertising tool. Instagram is constantly improving and releasing new features,
Millennials and baby boomers have very different opinions when it comes to the brands that they value. Brands such as Samsung, Proctor & Gamble, and Levi Strauss have a high value ranking for baby boomers, while millennials find more value in brands such as Twitter, Starbucks, and Spotify. For brands that only resonate with the
The importance of networking can often be overlooked. For PR pros especially, building a strong network can bring positive short-term and long-term results. So regardless of how unnecessary or awkward it may seem, building and maintaining a strong network can truly be a key element for success. Read more about how to be intentional with
Ever wonder how social media usage differs around the world? While Facebook and Google may be leading the pack when it comes to digital advertising, other social platforms around the world are definitely showing growth. Read more about it here.
Written by: Nicolas Ross Wake up, shower, go to work, come home, hang out with friends, watch TV, go to bed. Ever since my junior year ended, this has been my established routine. At first glance, it sounds like a boring, typical day in the young adult life, but when you work at PAVLOV it