9 PR lessons from ‘Best Picture’ Oscar nominees

While only one film took home the final Oscar, there are lessons to be learned from the stories of all nine of the nominees: http://bit.ly/2mgbbIq 

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Current Trends, Opinion Tags: Pavlov Agency, Public Relations, the Oscars

Snapchat Has the Power

A new study by Snaplytics shows that Snapchat users watch a brand’s full story 88% of the time, telling us that quality content creation for Snapchat is a must. See the full results of the study here: http://bit.ly/2lIljoZ

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Current Trends, Opinion Tags: Branding, Pavlov Agency, Snapchat, Social Media

How to be ageless in advertising

According to Raymond Hwang, creative director at Battery, the key to creative longevity is combining experience with an enthusiastic curiosity for what’s new in the world. Read more: bit.ly/2jKpNeX .

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Current Trends, Opinion Tags: advertising, Creativity, Pavlov Agency