Staying Relevant with Millennials

Millennials and baby boomers have very different opinions when it comes to the brands that they value. Brands such as Samsung, Proctor & Gamble, and Levi Strauss have a high value ranking for baby boomers, while millennials find more value in brands such as Twitter, Starbucks, and Spotify. For brands that only resonate with the baby boomer generation and not the millennial generation, it’s only a matter of time before their decline. The fate of their future lies in the hands of millennials, and if they don’t find a way to connect with this generation soon, it’s only a matter of time before they disappear completely. So how can these older generation brands find a way to resonate with millennials? Read more here.