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Google PartnerThere’s a common misconception that websites are like pet rocks – once you get it, the “work” is done, and it doesn’t need food or water to continue or flourish. At PAVLOV, we like to refer to websites as pet goldfish – something that needs TLC and ongoing nourishment in order to thrive and perform.
Current Trends, UncategorizedYou’ve heard it at every digital summit, convention or luncheon. You’ve read it in every advertising publication. “Organic social is dead.” While paid social should be an essential part of every brand’s marketing mix, it doesn’t mean social media managers should bury their organic efforts just yet. At PAVLOV, we recognize the important role organic
Current Trends, Uncategorized Tags: advertising, Organic Social Media, Paid Social Media, Pavlov Agency, Social Media, Social Media Advertising, Social Media Management, Social Media Optimization, Social Media SpecialistSimilar to being in a relationship, client service requires a certain level of love and attention to ensure a healthy and thriving partnership and a positive experience for all. Here are five (5) tips to making sure you stay on top of your client A-game: Never. Stop. Courting.: Whether the client has been with the agency
Current Trends, Uncategorized Tags: Account Executive, Account Service, advertising, Client Service, Pavlov AgencyWhen it comes to football season, everything really is bigger in Texas. Tis’ the season that makes Saturdays – and Sundays, Mondays, and Thursdays – worth celebrating. Finding the best place to watch a game can be just as important as the action on the field. To help decide your ideal game-watching location, check out
Current Trends, Uncategorized Tags: FootballAs past chairman of APTA’s marketing and communications committee, and current member of its Transportation Cooperative Research Program J-01 Dissemination Panel, I was intrigued by findings published in the TCRP Research Report 201: Understanding Changes in Demographics, Preferences, and Markets for Public Transportation. The most interesting to me was the assertion that, when it comes
Current Trends, Scientific Insights, Uncategorized Tags: American Public Transportation Association, APTA, Communications, Marketing, Public Transit, Public Transportation, Thought LeadershipSocial media has become highly prevalent in our daily lives, and its influence on the public relations industry is impossible to ignore. With the changes that social media has brought about, it is crucial for PR pros to adapt their communication methods. Read more to see five ways that social media has impacted the PR industry.
Current Trends, Opinion Tags: #PavlovAgency, Current Trends, PR, Public Relations, Social MediaIn the past, Snapchat ads have been limited to either a single Snap ad that will play in between Stories or through the Discover section of the app. Both of these ad formats are easily skippable with just the tap of a finger, so Snapchat has created two new advertising formats that are sure to
Current Trends Tags: #PavlovAgency, advertising, SnapchatHave you heard? Twitter is finally making a change by increasing its character count from its signature 140-character limit to 280. This is a big move considering the limited character amount is what has uniquely defined Twitter since its early beginnings in 2006. Snapchat is also making changes to its entire design due to complaints
Current Trends Tags: #PavlovAgency, Current Trends, News, Snapchat, TwitterInstagram-we’ve observed its growth from a small startup to now being the most popular social media platform among Millennials after its billion dollar purchase by Facebook. What started as a recreational photo-sharing app has transformed into a marketing powerhouse, used by many brands as an advertising tool. Instagram is constantly improving and releasing new features,
Current Trends, Opinion Tags: #PavlovAgency, Current Trends, Instagram, InstagramStoriesImagine creating ads so good people would PAY to watch them. To achieve this, author and advertiser Julia Robertson says we need to ditch searching for a big idea and instead set our creative bar at making things people might feel willing to pay for. Read more here.
Current Trends Tags: #PavlovAgency, #TrendAlert, Scientific Insights