Official Stimulus Lab
Google PartnerAs we grow older and advance in our careers, we face challenges and hurdles that can sometimes feel hard to overcome. However, turning failures or setbacks into growth opportunities may be simpler than we think. When Greg Hahn, Chief Creative Officer at BBDO New York, saw his second grade daughter’s chart on developing a growth
Current Trends Tags: #PavlovAgency, growth, growth mindsetCompanies have long loved using celebrities to endorse their brands. Not only do celebrity endorsements gain attention, they build brand equity and make the brand’s product more believable. When implemented well, celebrity endorsements can be a powerhouse tool, however, there is always a risk that comes along with associating your brand with a celebrity (think
Current Trends Tags: #PavlovAgency, Branding, Brands“Today, no CMO wants to talk about banners. What they do want to talk about is services: experiential, strategy, creative.” To stay relevant and at the top of mind of consumers, brands must shift from spending on traditional advertising toward more experiential marketing. This can be defined as “events, trade shows, sponsorships, exhibits, permanent installations, virtual
Current Trends Tags: #PavlovAgency, #TrendAlert, advertising, MarketingMillennials and baby boomers have very different opinions when it comes to the brands that they value. Brands such as Samsung, Proctor & Gamble, and Levi Strauss have a high value ranking for baby boomers, while millennials find more value in brands such as Twitter, Starbucks, and Spotify. For brands that only resonate with the
Current Trends, Opinion Tags: #PavlovAgency, Brands, MillennialsThe importance of networking can often be overlooked. For PR pros especially, building a strong network can bring positive short-term and long-term results. So regardless of how unnecessary or awkward it may seem, building and maintaining a strong network can truly be a key element for success. Read more about how to be intentional with
Current Trends, Opinion Tags: #PavlovAgency, networking, PR, Public RelationsAs the attention span of our consumers becomes shorter and the use of social media as a marketing tool becomes more effective, it is crucial to stay up to date with the latest social media trends. If you’re feeling a little behind, here are some buzzwords to know if you want to stay on top
Current Trends Tags: #PavlovAgency, Social Media Marketing, Social Media TrendsWrite a bad first draft. Not the answer you were expecting? While this may sound like a quality of a bad writer, writing one (or five) bad drafts is the necessary step in working towards that great finished piece. Rather than trying to crank out a perfectly-worded, grammatically-flawless final product on the first try, get
Current Trends Tags: #PavlovAgency, Writing, Writing TipsEvery organization wants to reach its full potential, but what is the key ingredient to achieving success? What commonalities exist between the most successful companies? Is it the leadership, the employees, or the office culture? According to Brad MacAfee, CEO of Porter Novelli, the key to success is creating an environment that encourages growth, risk-taking, and
Current Trends Tags: #PavlovAgency, Agency Life, Innovation, SuccessEver wonder how social media usage differs around the world? While Facebook and Google may be leading the pack when it comes to digital advertising, other social platforms around the world are definitely showing growth. Read more about it here.
Current Trends, Opinion Tags: #PavlovAgency, Social Media, Social Media MarketingWhen you picture advertising, the show “Mad Men” may come to mind. However, the advertising industry has evolved into much more, as demonstrated by the advertising efforts of Warner Bros for its adaption of Stephen King’s “It”. The film’s massive success at the box office is a tribute to its unique advertising efforts, and it
Current Trends Tags: #PavlovAgency, advertising, Brand Engagement