PAVLOV’s PR team — along with our longtime client, Riscky’s BBQ — got some national facetime on ESPN’s College GameDay when they came to broadcast live from Sundance Square for the first weekend of the 2019 college football season. Riscky’s provided the official “GameDay Tailgate Meal,” so we helped cook-up smoked sausage, chicken, brisket, and pork ribs to serve GameDay hosts Rece Davis, Lee Corso, Kirk Herbstreit, Desmond Howard, and David Pollack on live TV.
Riscky’s ended up being on 3 different segments during the 3-hour show, which resulted in $300,000+ worth of PR value, 2.5 million viewers seeing & hearing the Riscky’s name, and customers waiting in line out the door for days after airing.
