Official Stimulus Lab
Google PartnerWith new social media apps popping up right and left, it’s easy to become overwhelmed and feel pressured to create an account on half-a-dozen platforms before actually understanding what each platform actually does. When joining a social media network, there are several tips to keep in mind. #1: More ≠ Better Do not join
Scientific InsightsFORT WORTH, Texas (April 27, 2016) – PAVLOV Advertising has hired Ali Baer as account executive for its Dallas Fort Worth International Airport (DFW) account. Baer is responsible for day-to-day account service and project management duties related to DFW’s business-to-consumer advertising and marketing programs. “Ali is a seasoned professional with a proven track record of
Scientific InsightsFor us old timers who remember what this was like and for the youngsters who never knew. Oh, the pica ruler.
Current Trends, Scientific InsightsForget The Gap; it’s all about Nike and H&M these days. Retailers & restaurants that don’t adapt to the growing entertainment in #FortWorth will be left high-and-dry. This is one of the 3 trends learned at Bisnow’s “Fort Worth State of the Market” event. Check out the others, here!
Scientific InsightsOne of the most common questions I get as a PR professional is, “What’s the difference between PR and advertising?” While there certainly are some similarities between the two, they are quite different and can be used to achieve different objectives. Advertising involves paying for space in publications or airtime, and then using that opportunity
Scientific InsightsIt’s that time of the year again! This Sunday, Super Bowl fans will settle in front of their over-sized flat screen TVs, snacks in hand, and enjoy the biggest sporting event of the year. Except not all fans tune in just for the game – a large chunk of viewers said that they are even
Scientific InsightsWhen curating social media posts across numerous platforms, it is crucial to have a balance of content you have created and material developed by brand industry experts. A mixture of these components will engage target audiences and provide social media managers with continuous and fresh subject matter. Below are three ways to achieve both. Create It:
Scientific Insights Tags: Create Content, Find Content, Keep It Fresh, Pavlov Agency, Scientific Insights, Social MediaIt’s no secret: PR and communications professionals spend an extraordinary amount of time writing. But we often don’t have time to review our work to ensure that it’s as effective as it could be. Writers sometimes fall into the redundancy trap. In conversation, it’s easy to give into long-winded, wordy and repetitive speech. It’s less
Scientific InsightsThe New Year is almost upon us, bringing the completely wonderful and weird cultural phenomena that made up 2015 to a close – We were forced to say goodbye to Mad Men, realized our collective FOMO, basked in the glory of a revamped Star Wars, and sprinkled in the colloquial expression “on fleek.” We can
Scientific InsightsThe PAVLOV PR and social media team, led by Claire Bloxom-Armstrong, strode off with seven awards, including three coveted WORTHY Awards. Top awards were received for DFW Airport’s spring break social media campaign and a news release for its Happy/Healthy Eating promotion, as well as a brand journalism article entitled “The Name Game: Anatomy of
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