FORT WORTH, Texas (April 27, 2016) – PAVLOV Advertising has hired Ali Baer as account executive for its Dallas Fort Worth International Airport (DFW) account.

Baer is responsible for day-to-day account service and project management duties related to DFW’s business-to-consumer advertising and marketing programs.

“Ali is a seasoned professional with a proven track record of success,” said Allen Wallach, CEO of PAVLOV. “She’s also bright, personable and passionate, which makes her a perfect fit for our firm and our DFW account.”

Prior to joining PAVLOV, Baer was an account executive at BrandEra in Fort Worth. She holds a Bachelor of Arts degree in Communications from DePauw University and also serves as the marketing chair for the Red Shoe Society, a young professionals group that partners with the Ronald McDonald House of Fort Worth.


PAVLOV is a full-service creative and digital stimulus lab based in Fort Worth, Texas, that provides advertising, digital, media, marketing strategy, public relations, and social media services to a range of clients across the nation. The agency has a staff of 25 professionals and bills more than $11 million annually. PAVLOV serves clients in industries such as casino, entertainment, healthcare, transit, sports and manufacturing. For more information, visit its website at, on Facebook at, or on Twitter at

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