Inside the Advertising for Warner Bros’ “It”

When you picture advertising, the show “Mad Men” may come to mind. However, the advertising industry has evolved into much more, as demonstrated by the advertising efforts of Warner Bros for its adaption of Stephen King’s “It”. The film’s massive success at the box office is a tribute to its unique advertising efforts, and it is a perfect example of how advertising can be so much more than simple print ads and TV spots. Read more about it here.