The Advantage of Experiential Marketing

“Today, no CMO wants to talk about banners. What they do want to talk about is services: experiential, strategy, creative.”

To stay relevant and at the top of mind of consumers, brands must shift from spending on traditional advertising toward more experiential marketing. This can be defined as “events, trade shows, sponsorships, exhibits, permanent installations, virtual or augmented reality experiences and/or pop-ups.” Read more here.