When client, FWCD School, took wing to help its local community with support and a donation of 230 medical goggles, aprons, face shields and gloves to Texas Health Southwest Fort Worth, PAVLOV’s PR team helped to spread the good news. The feel-good news was shared through quick-turn media relations to secure placements with Fort Worth Business Press and KXAS-TV (NBC5), which featured FWCD’s initiatives, and included a quote by head of school, Eric Lombardi, on his pride in seeing the FWCD community ‘fly higher’ during this time of need.