It’s a big, crazy world out there in cyber space.
We help you navigate the always-changing, ever-evolving internet with websites and banner ads designed to turn surfing into sales. Our team of designers, developers and creatives are highly skilled in what makes things click and helping you benefit from online opportunities.
Congratulations, someone has made it to your website. How long they stay there is the important question. Organizing your information, assigning importance to the right topics and creating a consumer-intuitive site navigation structure is how PAVLOV increases time on-site and potential sales conversions.
User Interface Design
Websites are basically digital ambassadors that represent your company 24-hours a day. And just like an unfriendly, uninspiring or off-putting brick-and-mortar employee, the online presence you have will send consumers clicking away faster than they can swipe left. Proper user interface design organizes and displays website content in the most effective way.
You have great information and graphics on your website, but the images don’t always appear, the links go to the wrong place and it takes forever to load. PAVLOV’s incredible team of coders, developers and content experts stay on the leading edge of technology to ensure core website functionality and that your site always works as well as it looks.
Display Banner Ads
We are skilled at creating even tiny, 300×250-pixel-sized experiences for the web. From using the latest HTML5 technology to develop smooth animations (in 15 seconds or less!) to animated GIFs that can bring an email to life, that grand creative idea can cut through the clutter all over the web to drive traffic to your website for more eyes on your goods.
Visitor intent-specific landing pages and microsites drive higher conversions. Even if you have a great website, you will have more success with a landing page or microsite that connects directly with your customers’ original search intent instead of general content – and it will significantly reduce bounce rates.
User Experience Testing
With more complex sites that provide many layers of information and on-demand service, PAVLOV recommends additional research and user experience testing that tracks consumer movements, and even emotions, as they interact with the site, and provides detailed analytics that can be used to ensure maximum user success.
It is proven that communications with motion are more effective than those that are static. Motion graphics take video footage or create animations, sometimes along with audio, to tell a story. PAVLOV has both internal and external resources depending on the scope of the project.
Smart phones, tablets and other mobile devices have become the primary sources of how people get their information every day. So, it is critical that your online presence includes design and functionality that keeps your customers on-the-go. PAVLOV approaches all of our online products to maximize usability wherever consumers interact with your business, including responsive design and mobile-friendly websites and advertising.
Whether it’s your business card or your website, PAVLOV is here to make you look good. This includes creating custom presentation templates for your next board meeting or sales pitch. We infuse your brand look and feel into Keynote, PowerPoint or even a tailored iPad experience to showcase your products or services professionally.
Search Engine Optimization
On average, 60,000 search queries are processed every second. That means 60,000 opportunities for customers to learn about you. PAVLOV provides our clients with SEO expertise to maximize content relevance and on-and-off-page relevance to improve where they fall on the list of results, thus boosting the potential number of visitors to the site.
Content Management System
Many sites provide consumer content that needs to changed daily, weekly or monthly. PAVLOV understands the complexities of designing and developing websites with these needs and works with multiple integrated platforms that allow both agency- and client-side administration.
The internet is dynamic and constantly changing. Add in the frenetic marketplace and it is very important to keep your website, especially for real-time industries, current to attract and to attain customers. PALVOV provides critical support and maintenance for function, content and search.
New Media Design & Development
In a world of self-driving cars and virtual reality, the opportunities to connect with consumers are not only endless, they’re becoming essential within daily life. PAVLOV offers the insight, multidimensional design, technology and right partners needed to help companies stay relevant and be successful within the increasingly competitive landscape.