Under Armour’s recent collaboration with Yusra Mardini is an example of a successful celebrity brand endorsement. Mardini is a Syrian teenage refugee who competed as a swimmer in the 2016 Rio Olympics. She faced a perilous journey when fleeing Syria, nearly dying when her boat’s motor gave out in the midst of the trip. Being a strong swimmer, she was able to pull the boat across the Aegean Sea with her sister. Her powerful story and her motto, “Turn your pain into strength,” have been capturing the attention of many viewers, and Under Armour has reaped the benefits of having this inspiring young woman associated with the brand's name. Read more about this story here.