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Current Trends

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. Find out why here: http://bit.ly/2oc974Y

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Current Trends Tags: Brand Engagement, Brand Loyalty, Influencers, Marketing, Pavlov Agency, Social Media

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement. Here are five ways you can master PR’s new rules: http://bit.ly/2mMNDbq

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Current Trends Tags: Pavlov Agency, Public Relations, Public Relations Trends, Social Media

LinkedIn introduces ‘Trending Storylines’

The business-oriented social network introduced “Trending Storylines” to its timeline this week, bringing it up to par with other competing platforms such as Facebook and Twitter: http://bit.ly/2nYzJpN

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Current Trends Tags: LinkedIn, Pavlov Agency, Social Media, Social Media Trends

10 ‘spring cleaning’ AP style tips

With springtime comes spring cleaning—but for communicators looking to sharpen their writing skills and tighten their copy, the dusting you’ll do is inside the pages of the AP Stylebook. Here are 10 AP Style rules to keep in mind: http://bit.ly/2nVQGh8

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Current Trends Tags: AP Style, Pavlov Agency, Social Media Tips, Writing Tips

In the light: PAVLOV settles into new home

#ICYMI: Check out our new digs on the cover of this week’s Fort Worth Business Press! And a special thanks to editor Bob Francis for writing such an in-depth feature: http://bit.ly/2n6NRMn    

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Current Trends Tags: #PavlovTakes7th, Agency Life, Fort Worth Business Press, Pavlov Agency

Facebook wants you to ‘explore’ a new News Feed

Facebook is introducing a new “Explore” tab that consists of photos, videos, and articles that are tailored to each user’s interests. Read more about this new addition here: http://on.mash.to/2mxyAF3

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Current Trends Tags: Facebook, Pavlov Agency, Social Media, Social Media Trends

Top Five Tips For Interviews

Interviews can be intimidating, so don’t forget these five easy tips to help you nail it: 1. Be Personable Did you know that 84 percent of job seekers don’t learn the name of the hiring manager before an interview? Always try to find out as much as you can about the people with whom you

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Current Trends Tags: #PavlovAgency, InternInsight, InterviewTips

9 PR lessons from ‘Best Picture’ Oscar nominees

While only one film took home the final Oscar, there are lessons to be learned from the stories of all nine of the nominees: http://bit.ly/2mgbbIq 

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Current Trends, Opinion Tags: Pavlov Agency, Public Relations, the Oscars

How can marketers increase customer loyalty?

Want to know what it takes to increase customer loyalty in the 21st century? Find out here: http://bit.ly/2l8jZOP

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Current Trends Tags: Brand Loyalty, Brands, Pavlov Agency

Snapchat Has the Power

A new study by Snaplytics shows that Snapchat users watch a brand’s full story 88% of the time, telling us that quality content creation for Snapchat is a must. See the full results of the study here: http://bit.ly/2lIljoZ

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Current Trends, Opinion Tags: Branding, Pavlov Agency, Snapchat, Social Media
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