Why Face-to-Face Communication Is Still Important in a Digital World

In a world where it’s fast and convenient to communicate digitally, face-to-face communication is becoming less and less common. Ideas are spread, decisions are made, and contracts are signed via email – and it’s not unlikely for all of these things to take place without the need for a single in-person meeting. At PAVLOV, we value the importance of digital communication and the vital role it plays within our day-to-day lives. However, here are three reasons why we believe fostering personal human connections is just as important:

1. Miscommunication Is Prevented

How many times have you become angry or frustrated by an email only to realize later that it was merely a miscommunication? Without the ability to read your client’s body language, see their facial expressions, or hear their tone-of-voice, emails can often be misunderstood or taken out of context. In these situations, meeting with clients face-to-face can provide clarity and prevent further miscommunication (or even conflict) from happening.

2. Efficiency Is Boosted

We’ve all been on an email chain that has quickly spiraled out of control. Whether there are too many people cc’d or just too many moving parts, the never-ending back-and-forth can often slow down a project or even keep it from moving forward altogether. On the other hand, there are also times where it seems to take days (or even weeks) for a client to respond to an important email. Conducting an in-person meeting can be a much more efficient way to hammer down the details on a big project with strict deadlines – especially when there are a lot of decision-makers involved.

3. Personal Relationships Are Forged

Client work isn’t just about getting the job done – it’s about collaboration, problem-solving, and relationship building. The more face-to-face communication you have with a client, the more they’ll feel like you’re in this together, and the more they’ll start to trust you. The more they trust you, the more creative control they’ll give you on their next big project, and more importantly, the longer they’ll stick around. Trust us, it’s worth unchaining yourself from your desk for an hour to go visit that client down the street. A little bit of facetime goes a long way.

Ready to meet face-to-face? Ring our bell! Check out our advertising services, or contact us at business@pavlovagency.com to get started.