You’re probably reading this on your computer or smart phone right now. The digital world has taken over, and more than 65 percent of all people gather their daily information in the cyber world. And we want to stimulate them. Now, it’s your job to figure out who they are, where they’re going and how to get our message in the perfect place to start a radical reaction.
TASKS
- Develop and execute leading display media strategies
- Integrate with the Digital Specialist of Paid Search to ensure digital strategy alignment
- Oversee all display media buying, negotiation, implementation and optimization
- Make smart, data-driven optimizations to achieve individual client goals
- Maintain detailed media budgets and ongoing spend updates
- Compile and analyze reports per client/campaign
- Provide support for new business and current client growth initiatives
- Provide thought-leadership with timely POV’s, blog posts and opinions to PAVLOV clients
REQUIREMENTS
- 2-3 years of experience in display media buying and/or digital marketing
- Expert in ad serving technologies
- Experience with mobile, video, RTB and programmatic buying methods
- Bachelor’s degree required