Written by: Hannah Lacamp & Maddie Thannum
Want to attract new followers and boost engagement on Instagram, but don’t know where to start? Whether you’re an aspiring influencer, social media manager, or simply want to upgrade your grid – our social media team has identified three easy ways to instantly enhance your Insta-feed.
1. Identify a color scheme.
The first step toward a seamless Instagram aesthetic is to identify a color scheme. Whether your preferred form of self-expression is monochromatic, vintage, black-and-white, or bright-and-colorful, curating your feed with consistent colors and filters will instantly bring balance and harmony to your profile.
Pro Tip: Need help getting started? Here are some of our favorite photo-editing apps: Afterlight, VSCO, and A Color Story.
2. Share a balance of different content.
After you establish a common aesthetic, stay proactive about diversifying the subject matter you feature. Maintaining a balance between people, places and things allows viewers to experience your life (or brand) from different perspectives while avoiding clutter and repetitious compositions.
Pro Tip: Use A Color Story’s “Grid” feature to plan out your posts in advance.
3. Follow accounts that inspire you.
The average person spends more than two hours a day scrolling through social media. With all that screen time, it’s easy to get burnt out. That’s why it’s important to follow brands and influencers that inspire you. Not only will this make Instagram more enjoyable, but it will also help spark new ideas and keep you up-to-date on all the latest trends and features.
Pro Tip: “Marie Kondo” your newsfeed. Cut out the clutter by unfollowing accounts that don’t spark joy!
Don’t have time to keep up with the latest social media trends? Check out our social media services, or email us at [email protected].