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  • CHOCTAW CASINOS

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CHOCTAW CASINO, RAISE THE GAME

Oklahoma casinos have fought the perception that Shreveport, Louisiana casinos provide a higher quality gaming experience. With seven casinos in Southeast Oklahoma, Choctaw Casinos unveiled a $300 million expansion of their flagship property in Durant, Oklahoma, just across the Texas border and approximately 100 miles from the Dallas-Fort Worth metroplex.



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CHALLENGE

To change perceptions of Choctaw Casino in Durant from an outdated operation to an upscale gaming experience, rivaling any casino in the region by providing a Las Vegas-style gaming and hospitality environment.

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PLAN

Leverage Choctaw’s new facility in Durant to represent not just a physical transformation, but a complete recalibration of DFW residents’ view of Oklahoma casinos. “Raising the Game” became our campaign platform and was applied to every aspect of our marketing communications and the property experience.


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RESULTS

Choctaw has cemented a reputation as the premier gaming facility, not only in Oklahoma, but also the region, and the one most preferred by DFW gamblers. The campaign obliterated all pre-opening goals:


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