RTP/Hueforia: Naming, Corporate Identity, Website, B2B Advertising

RTP, a global leader in engineered thermoplastics, experienced a changing landscape for its colored compound plastics, including new competitors and more design-centric decision making. Our solution – rename the color development team Hueforia (euphoria of hues/colors), design a logo system that accentuated colored plastic pellets, and bring their uses to life through animated website graphics that paint a vivid picture of life and products made better by RTP.

On The Border Mexican Grill & Cantina: Limited Time Offer Campaign

Brinker International’s OTB suffered a decline in sales and brand engagement. Our solution – work with their operations and food R&D teams to ignite trial, educate the base and reenergize patrons through flavorful promotions. The campaign included newspaper FSIs, radio, outdoor and in-store POS materials. Initially launched in key test markets, the program’s success led to a 150-store national rollout.

Wipeables Antibacterial Hand Wipes: Retail Buyer Campaign

How do you convince retailers to stock a revolutionary, hospital-grade product when they already have multiple brands of “baby wipes”? Our solution – challenge convention with a bold approach that stands out from the rest and create a quality look that promotes credibility. Through dynamic packaging, clear messaging and a polished sales presentation, this start-up opened doors and landed on the shelves of top drug and grocery chains across North America.

Hershey’s MilkShakes: New Product Rollout Campaign

Hershey’s wanted to take a gulp out of the ready-to-drink beverage market with a new lineup of bottled milkshakes. Our solution – sales materials and POS that provided a big punch of flavor to grab the attention of C-store retail buyers and customers looking for something to quench their desires. The success of the launch led to a national rollout and the addition of new flavor options.

Dickey’s Barbecue:
Re-position and National Franchise Campaigns

The popular Dallas barbecue chain wished to grab more share of mealtime business and prep for rapid national franchise expansion. Our solution – streamline the indoor and drive-thru ordering process, and devise an advertising campaign that emphasized “Slow Cooked. Served Fast!” to entice harried parents to try Dickey’s instead of typical burger, taco or pizza options. We also authored their first-ever field marketing manual and revamped their national franchise kit. The result…Dickey’s was named the “Fastest-growing restaurant chain in the country” in 2012 and now boasts 483 stores in 43 states.

Thunder Road Steakhouse & Cantina: New Casino Venue Launch

Albuquerque’s Route 66 Casino developed a new food and music venue to entice younger adult players to visit the property. Our solution – irreverent headlines that riff on famous song lyrics and entertainment offerings to convey the fun and flavors to be enjoyed. Rustic backgrounds and vivid imagery let thrill seekers know good times await at this new, high-energy, come-as-you-are cantina.

Austin City Taco Co.: Restaurant Concept Brand Debut Campaign

Is there room for another taco restaurant in a town full of them? Our solution – position and differentiate ACTC from the others with equal parts weird wit, cowboy wisdom and bohemian vibe to match the superior, authentic, chef-driven street taco offerings. Our campaign gave eager foodies something to “taco-bout” and set the table for surging sales that confidently answers the question.

Dallas Fort Worth International Airport: Express Parking Campaign

Parking is big business at DFW International Airport, generating more than $100 million annually. To increase that, they wanted to convert drop-off flyers to its paid parking options. Our solution: we uncovered a consumer insight – the inconvenience, cost and time for the person providing the ride. Our campaign put this pain point front and center in humorous “payback” ads across print, outdoor, radio, direct mail and SEM that generated a 6.4% year over year increase in parking fees.

Marie’s Dressings & Dips: Super Bowl Coupon Promotion

Ventura Foods’ flagship brand wanted in on the biggest snacking day of the year. Our solution – 100 million mouthwatering FSIs dropped across the nation gave football fans a delicious reason to stock up on Marie’s famous Chunky Blue Cheese dressing. Our game plan resulted in a super sales spike and a big win for Ventura, which had just purchased the brand from Dean Foods.

Diageo/Crown Royal: Texas Takeover Campaign Concepts

Crown Royal is king in Texas, but it was losing share to Maker’s Mark and upstart craft spirits. New York-based Diageo asked us for concepts to help regain its royal status. Our solution – feature true Texas icons in a simple, understated and elegant way that connects to those who appreciate authentic Lone Star swagger.

Choctaw Casino + Resort: Flagship Property Grand Opening Campaign

To ensure success for its new, $350 million venue, Choctaw enlisted the top casino marketing experts in the region. Our solution – focus on the architectural splendor to convince the North Texas market that the property was worth the one hour drive. Our elegant “Raise the Game” campaign was so successful it surpassed all expectations and performance KPIs and solidified its position as the premier gaming experience in the land.

The Fort Worth Zoo: Arachnitopia Exhibit Opening

Spiders are never the first thing a family or children talk about seeing when they go to the zoo. But the lions definitely took second place in this jungle with an “amazing” exhibit of eight-legged creatures tied around a fantastical comic book theme and new summer release of the next Marvel Spider-Man movie. The web of zoo goers wrapped around the cue as thousands and thousands waited with anticipation to overcome their fears and see one of the largest collections of spiders ever brought together. The program was so successful, the Fort Worth Zoo was able to package it and sell it to other zoos in North America.

Konami Gaming: B2B New Slot Machine Launch

This leading global manufacturer of casino games sought to shake up the market with its first high-resolution, 3-D format slot machine. Our solution – bring the technology to life with our “Get Pulled In” campaign that depicted players so captivated by the realism and action that they immerse themselves to become part of the game.

Trinity Railway Express: Commuter Train Public Awareness Campaign

TRE wanted to create awareness and drive trial of its new, daily commuter service between Fort Worth and Dallas. Our solution – “Transport Yourself” went beyond the informational basics to a more emotional space by depicting riders who could already imagine themselves at the destination rather than enduring the pain points of daily commuting by car.

Borden Cremora Non-Dairy Creamer: Rebrand and National Product Launch

Dean Foods added Cremora to its retail portfolio to compete with category leader, Nestle’s Coffee mate. Our solution – reintroduce this once-loved legacy brand and make new connections with coffee lovers seeking a more luscious, creamy alternative. Launched in 43 markets nationwide via TV, print, FSIs, direct mail, interactive and POS, the campaign stole retail shelf space and consumer share from Nestle’s 800-pound gorilla.

Dean Foods: Dean’s Tabasco Dips New Retail Product Launch

Dairy giant, Dean Foods, secured a coveted licensing deal with Tabasco and sought to ensure retail buyer acceptance. Our solution – use “product as hero” creative to spice up the retail buyer materials and emphasize the powerful combination of Dean’s and Tabasco to blaze new sales.

TCU Football: Season Ticket Sales Campaign

TCU’s annual campaign seeks to sell out its stadium and stoke the fires of its passionate fan base. Our solution – elevate TCU’s tiny Horned Frog mascot to full-size ferocity as the star of “Horned & Dangerous” depicted larger than life on outdoor, direct mail, transit and video media. Results rocked the house and the poster was voted No. 1 in the nation by Bleacher Report.