Ready, set, Hike!

Our client, Dallas/Fort Worth International Airport, installed the world’s only Pepsi Pre-Flight Drills interactive quarterback / football challenge game, last November. The game allowed passengers to show off their quarterback skills for the chance to win prizes including gift cards, signed football gear, and the grand “Football Flyaway Package” prize, which included two (2) tickets to the Super Bowl XLIX in February.

Two former NFL quarterbacks — Tony Banks and Ray Mickens — joined the Pavlov Agency PR team for an event on Thursday, Nov. 13, to promote the new game, located inside DFW’s Terminal D at Gate 21.