Our client, SIMFLO, sees water differently. So, our new website for them had to be a radical departure from the sea of sameness that dominates their industry. Unlike their static competitors’ sites, we wanted a website that flowed –– literally. To accomplish that, our dev team used Parallax Effects and WebGL to create multiple layers of movement, including 2D water distortion that brings water splashes to life. Powerful, industrial photography by Dallas-based photographer, Tadd Myers, portrays the gritty, authentic and honest nature of the business. Add to that easy-to-use navigation and the result is an exceptional user experience and new standard in the pump sector. It’s a prime example of what happens at the nexus of creativity and tech savvy…and a client willing to go against the flow.