PAVLOV Deemed Worthy at the 2018 PRSA Worthy Awards

It was a memorable evening for PAVLOV as our PR and social media team was honored with the highest number of awards at the 7th annual PRSA Worthy Awards Gala. With two Worthy Awards and seven Awards of Excellence, PAVLOV proved the power of stimulus and response once again.   

Worthy Awards

Program: Multicultural Public Relations | La Moderna U.S. Headquarters Inauguration

La Moderna is Mexico’s largest pasta manufacturer, and due to its rapid U.S. exporting growth, the company spent four years and invested $50 million to build its first production facility and U.S. headquarters in Cleburne, Texas. To commemorate the completion of the facility, La Moderna tapped PAVLOV Agency’s PR department to provide a strategic, yet culturally-sensitive PR campaign to increase awareness of the milestone amongst key publics.

 Tactic: Media Launch Event | TRG Duty Free at DFW Airport

Fort Worth, Texas-based retail development
company, CBI Retail Ventures, tasked PAVLOV Agency to execute a media launch
event (followed by a PR campaign) to announce the grand opening of its largest
project to-date: the new 19,000-square-foot, two-level TRG Duty Free inside DFW
Airport. With strategic messaging, strong pitching, and meticulous planning,
our media launch event attracted more than 30 top-tier media. As a result, we
successfully differentiated TRG from its competitors, garnered attention from
shopping and travel media members, and sparked excitement, awareness and
publicity of the new store.

Awards of Excellence

  • Program: Social
    Media/Digital Communications

    | 2018 MAIN ST. Fort Worth Arts Festival

  • Program: Special
    Event/Observance
    | 2018 MAIN
    ST. Fort Worth Arts Festival

  • Tactic: Marketing/Sales
    Communications
    | “Power of
    HER” TCU Women’s Basketball Season Tickets Mailer

  • Tactic: PSA | KnowWhat2Do Social Media Toolkit

  • Tactic: Special
    Event
    | Riscky’s BBQ 90th
    Anniversary Event & PR Awareness Campaign

  • Tactic: Social
    Media
    | Trinity River
    Distillery “Toss for a Cause” Social Media Campaign

For a full list of this year’s Worthy Award winners, check out www.fortworthprsa.org/worthyawards.