NEW DFW AIRPORT BRANDING TAKES FLIGHT

DFW International Airport unveiled its new, global brand identity created by Interbrand. PAVLOV supported the brand launch with digital and print teaser ads, full-page print ads, national public relations, website landing page, social media, brand video, photography and experiential elements. “It was a great experience to collaborate with our client and Interbrand to bring the new logo and branding elements to life,” said Allen Wallach, PAVLOV CEO. “We’re also grateful for Post Asylum, Encore Live, Kevin Brown photography and Linda Pavlik for their tremendous efforts to make this campaign an incredible success.”