Before social media managers start Tweeting, Snapchatting, or Facebook Live-ing the final seconds of 2017, they should note some resolutions to dust the cobwebs off their B2B social media strategies.
With 83% of B2B marketers using social media now, it’s the most common B2B marketing tactic (Content Marketing Institute). In 2018, social media will not only become an increasingly useful B2B tool, but also key to staying relevant.
There’s no need to worry though. Social media can be a fun, efficient way to create a voice for your brand, position yourself as a thought leader, and even generate leads. Here are some quick resolutions that B2B marketers can use to elevate their social media game in 2018.
1. Stop thinking that your B2B company has nothing to say
If you have a mindset that your company is boring, it will reflect in your posts. That won’t fly in our world of short attention spans. Find an exciting angle of your business and highlight it. Can’t find that one? Think about what makes your company unique – whether it’s the history, the employees, or the positive effect it has on the community.
2. Start aiming to build a presence, not leads
You don’t need to tailor your content to the niche market your business caters to. If you build a strong social media presence on the foundation of positive brand awareness, the leads will follow. Create posts that don’t follow a sales pitch, but add to the story and persona of your brand. Make goals to increase post engagement and followers with branded content that is interesting to the general public.
3. Stop posting to fill a calendar
Think of each post as a brushstroke that adds to the masterpiece of your company’s identity, not just a Facebook status to fill the entry on your social media calendar. In this digital age, it’s likely that potential clients will view your social media to find out about your business. Make your first impression memorable with strong social media content.
4. Start establishing your brand as an industry thought leader
Social media is the perfect platform to show current and potential clients that you’re a field expert. Brainstorm on ways to showcase your knowledge in a way that appeals to your audience through infographics, quick videos, and insights. The key to positioning yourself as a thought leader is not only sharing relevant industry news, but also effectively explaining the difficult concepts to your follower base.