Does our name ring a bell?
We’re a full-service marketing agency and a collection of rogues, scholars, artists, mad scientists and students of human nature inspired by the power of stimulus and response – driven to deliver a radical reaction.
About
Go ahead, try it… it’s called vR
Radical reaction is our approach to taking results to the Nth degree. That’s what happens when you dig deeper and look beyond the obvious. It’s the alchemy of art and science, digital and traditional, that leads to outrageously good outcomes.
Ivan Pavlov discovered it. We perfected it.
PAVLOV Clients
Client Experience
Ring the Bell
- Select Industry
- Casinos
- Entertainment
- Consumer Goods
- Financial
- Health Care
- Legal
- Oil & Gas
- Real Estate
- Retail
- Hospitality
- Non-Profit
- Education
- Transportation
- Manufacturing
- Food & Beverage
Legacy Clients
- Konami Gaming
- Cadillac Jack Mfg
- Choctaw Casinos
- Creek Nation Casinos
- Dover Downs Casino
- FireLake Grand Casino
- Gary Platt Mfg. Casino Seating
- Hard Rock Casino - Hollywood, FL
- Osage Million Dollar Elm Casinos
- Paragon Casino Resort
- Sac & Fox Nation Casino
- Silver Buffalo Casino
- WinStar Casinos
- Texas Motor Speedway
- ESPN Armed Forces Bowl
- Fort Worth Zoo
- Fort Worth Symphony
- Billy Bob’s Texas
- Medieval Times Dinner & Tournament
- Gasser Chair Co.
- Gary Platt Chairs
- Ariat Boots
- Bay Valley Foods
- Borden Cremora
- Corningware
- Dean’s Dips
- Hershey’s Milk
- Imperial Schrade Corp
- Marie’s Dressing & Dips
- Nundies
- Ventura Foods
- Treehouse Foods
- Uniden
- Essentia Financial Services
- West Side Bank & Trust
- Ciera Bank
- AmeriCredit
- First Command Financial
- PayDay One
- DSS Research
- North Hills Hospital
- Medical Center of Plano
- Medical Center of Arlington
- HCA North Texas
- Plaza Medical Center of Fort Worth
- Bioglan Pharma
- Crown Laboratories
- CSANT
- Dallas Heart Group
- Medical City Transplant Center Dallas
- Harris, Finley & Bogle
- Rattikin & Rattikin
- Chesapeake Energy – Texas
- Quicksilver Gas Services
- Hillwood Residential
- Montserrat Estates
- NAI Huff Partners
- Weir Oil & Gas
- Williams Trew Real Estate
- City Place Fort Worth
- Macerich Company
- N3 Capital
- Palisade Palms Condominium
- The Neil P. at Burnett Park
- Trademark Property Co.
- V Fine Homes
- Village Homes
- Ridgmar Mall
- Sundance Square
- Dickies Barbeque
- On The Border
- The Woodlands Resort and Conference Center
- The Renaissance Worthington Hotel
- The Fort Worth Convention Center
- American Advertising Federation – Fort Worth
- Child Study Center
- Fort Worth Chamber of Commerce – Barnett Shale Expo
- North Texas Clean Air Coalition
- SafeHaven Tarrant County
- American Heart Association - Fort Worth
- WDS Logistics
- Dallas Area Rapid Transit (DART)
- Hillsborough Area Rapid Transit (HART)
- Fort Worth Transportation Authority (The T)
- Texas Wesleyan University
- Briggs Freeman Sotheby's
- RTP/Hueforia
- Bell Helicopter
- Azul Agave Margarita
- Diageo: Crown Royal & Jeremiah Weed
- Forty Creek Canadian Whisky
- Blackland Distillery
- Rebecca Creek Distillery
- Trinity River Distillery
- NTTA
Additional Experience
In addition, the collective experience of our professionals includes their having worked at different entities on the following accounts:
- Subaru
- Bass Brothers Enterprises
- RadioShack
- Fairmont Hotels
Leadership
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Allen Wallach
Chief Executive Officer
Allen Wallach
Chief Executive Officer
Allen is a logical strategist with a penchant for creativity. Born cesarean under the sign of Pisces pretty much guaranteed his non-conformity, which he has parlayed into successful campaigns for a stellar group of clients. Sell out a world premiere of rock star Stewart Copeland’s opera…check; prime the news press for the superconducting super collider…check; raise the stakes for a $350 million casino project…check; launch a national roll-out for a beloved cpg brand…check; leverage leasehold for the nation’s #2 natural gas producer…check; and help DFW International Airport reposition as a global super hub…check. As an entrepreneur, Allen invented and sold Koozball, the world’s first combo foam football and drink koozie, after it made it to top retailers like 7-11 and Wal-Mart. That experience, among other ventures, gives him valuable insights as a kindred spirit to PAVLOV’s start-up clients. Armed with an Advertising & Public Relations degree from TCU, Allen began his career as a PR specialist for a boutique firm handling various business ventures of Fort Worth’s billionaire Bass brothers.Allan Cardozo
Chief Operating Officer & Interactive Director
Allan Cardozo
Chief Operating Officer & Interactive Director
AC keeps the office chill because he’s so cool under pressure. Whether he’s leading the interactive team in developing the next great website or banner ad, Allan makes excellence his business. A native of Colombia, Allan graduated from Southwestern Adventist University in Keene, Texas and has distinguished himself on projects for Konami Gaming Inc., Plaza Medical Center, Choctaw Casinos, Dallas/Fort Worth International Airport and Texas Motor Speedway. Allan and his interactive team have won numerous interactive awards for design and development expertise (and rightfully so).Khris Kesling
Chief Creative Officer
Khris Kesling
Chief Creative Officer
Both a creative professional and professional creative, Khris Kesling makes innovation and imagination look easy. Khris is always hard at work, however, creating strategies for enhancing the beauty he sees in everyday life. His extensive experience includes work for DFW International Airport, DART, HCA North Texas, TCU Athletics, Choctaw Casinos, Sam’s Club, Wrangler and On the Border restaurants. A graduate of TCU, this former adjunct professor continues to show his horned frog spirit through his innovative campaigns for TCU Athletics.Claire Bloxom Armstrong
Director of Public Relations
Claire Bloxom Armstrong
Director of Public Relations
She has two last names, but she is second to none. An aficionada of all things public relations and social media, Claire Bloxom Armstrong has managed successful campaigns for DFW International Airport, Rebecca Creek Distillery, Konami Gaming, Inc., Gasser Chair Co., Main St. Arts Festival and Riscky’s BBQ. Claire has 14 years of total PR experience, with extensive knowledge in the air travel, food, retail, hospitality, and oil & gas sectors. She received a bachelor's degree in Public Relations from Pepperdine University, and is immediate past president of the Public Relations Society of America – Fort Worth Chapter.Katie Betik
Director of Logistics
Katie Betik
Director of Logistics
Katie leads the overall project management workflow for PAVLOV to ensure each initiative
is executed efficiently and properly per the scope of work, budget and timeline. In her career, she has managed online and traditional campaigns for national and international brands from Texas Instruments to KinderCare Learning Centers to slot machine manufacturer Konami Gaming, Inc. and DFW International Airport. She has overseen website design and development, creative production, search engine marketing, email marketing and other projects and programs for a wide range of clients. Katie also currently serves as the Past President of the American Advertising Federation-Fort Worth Chapter.
Inside the Lab
