Social media has become highly prevalent in our daily lives, and its influence on the public relations industry is impossible to ignore. With the changes that social media has brought about, it is crucial for PR pros to adapt their communication methods. Read more to see five ways that social media has impacted the PR industry.
In the past, Snapchat ads have been limited to either a single Snap ad that will play in between Stories or through the Discover section of the app. Both of these ad formats are easily skippable with just the tap of a finger, so Snapchat has created two new advertising formats that are sure to
Have you heard? Twitter is finally making a change by increasing its character count from its signature 140-character limit to 280. This is a big move considering the limited character amount is what has uniquely defined Twitter since its early beginnings in 2006. Snapchat is also making changes to its entire design due to complaints
Instagram-we’ve observed its growth from a small startup to now being the most popular social media platform among Millennials after its billion dollar purchase by Facebook. What started as a recreational photo-sharing app has transformed into a marketing powerhouse, used by many brands as an advertising tool. Instagram is constantly improving and releasing new features,
Imagine creating ads so good people would PAY to watch them. To achieve this, author and advertiser Julia Robertson says we need to ditch searching for a big idea and instead set our creative bar at making things people might feel willing to pay for. Read more here.
As we grow older and advance in our careers, we face challenges and hurdles that can sometimes feel hard to overcome. However, turning failures or setbacks into growth opportunities may be simpler than we think. When Greg Hahn, Chief Creative Officer at BBDO New York, saw his second grade daughter’s chart on developing a growth
Companies have long loved using celebrities to endorse their brands. Not only do celebrity endorsements gain attention, they build brand equity and make the brand’s product more believable. When implemented well, celebrity endorsements can be a powerhouse tool, however, there is always a risk that comes along with associating your brand with a celebrity (think
“Today, no CMO wants to talk about banners. What they do want to talk about is services: experiential, strategy, creative.” To stay relevant and at the top of mind of consumers, brands must shift from spending on traditional advertising toward more experiential marketing. This can be defined as “events, trade shows, sponsorships, exhibits, permanent installations, virtual
Millennials and baby boomers have very different opinions when it comes to the brands that they value. Brands such as Samsung, Proctor & Gamble, and Levi Strauss have a high value ranking for baby boomers, while millennials find more value in brands such as Twitter, Starbucks, and Spotify. For brands that only resonate with the
The importance of networking can often be overlooked. For PR pros especially, building a strong network can bring positive short-term and long-term results. So regardless of how unnecessary or awkward it may seem, building and maintaining a strong network can truly be a key element for success. Read more about how to be intentional with