The Advantage of Experiential Marketing

“Today, no CMO wants to talk about banners. What they do want to talk about is services: experiential, strategy, creative.” To stay relevant and at the top of mind of consumers, brands must shift from spending on traditional advertising toward more experiential marketing. This can be defined as “events, trade shows, sponsorships, exhibits, permanent installations, virtual

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Staying Relevant with Millennials

Millennials and baby boomers have very different opinions when it comes to the brands that they value. Brands such as Samsung, Proctor & Gamble, and Levi Strauss have a high value ranking for baby boomers, while millennials find more value in brands such as Twitter, Starbucks, and Spotify. For brands that only resonate with the

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